Top 5 Consumer Finance Apps on iOS in Uruguay Q4 2023

In Q4 2023, the top 5 consumer finance apps on iOS in Uruguay displayed a range of performance metrics, according to data from Sensor Tower.

Mercado Pago: cuenta digital experienced fluctuations in downloads, starting with around 1.5K in late September and peaking at 3.7K in early October. The app saw weekly active users hover between 45K and 62K throughout the quarter, with a noticeable drop to approximately 49K by the end of December.

Splitwise had a steady climb in revenue, starting from $64 and reaching $320 by the last week of December. Downloads varied, with a significant spike to 857 in the final week. Weekly active users showed a consistent increase, ending the quarter at around 2.7K.

Scotia Móvil maintained a relatively stable download rate, fluctuating between 350 and 500 downloads per week. However, no data on revenue or weekly active users was provided.

Santander saw a modest and consistent download rate, ranging from 147 to 259 per week. Weekly active users remained stable, averaging around 2K throughout the quarter.

Money manager, expense tracker had a varied revenue stream, peaking at $56 in late September and dropping to $2 by the end of December. Downloads showed some fluctuations, with a high of 284 in mid-October and a low of 64 in mid-December. Weekly active users peaked at 881 in mid-October but dropped to 628 by the end of the quarter.

For more detailed insights, visit Sensor Tower.